K ‘ S S A R A is a luxury jewellery brand founded in 2017 by Sara Guergova.

Born in Bulgaria, raised in London, and now living between New York and London, Sara’s work is shaped by a life spent moving through cultures, aesthetics, and perspectives. Years of travel and shifting environments have given her a visual language that is layered, refined, and rich in depth.

A Parsons School of Design graduate, Sara also studied in Paris at Parsons Paris and in London at Central Saint Martins, where she further explored fashion design and craftsmanship.
In 2022, she completed the GIA Jewellery Design course, and her talent was recognised with the prestigious Buccellati Award for Excellence in Jewellery Design. Most recently, she has completed the GIA Graduate Diamonds program in New York, marking an exciting new chapter in the evolution of her design practice.

Sara’s jewellery blends minimal silhouettes with intricate, thoughtful detailing. Her inspirations draw deeply from her Bulgarian heritage—traditional dress, historic treasures, and the iconic Bulgarian rose all find subtle expression in her work. The brand stands for pieces that bring edge to otherwise timeless design.

All jewellery is created using recycled solid sterling silver, with options for gold-plated finishes or luxurious 14ct solid gold.

The K ‘ S S A R A woman is self-assured, elegant, and refined—with an unmistakable touch of rock ‘n’ roll.