K ‘ S S A R A is a luxury jewellery brand founded in 2017 by Sara Guergova.

Sara was born in Bulgaria, raised in London and now lives between New York & London. After years of travel, ever-changing environments and an understanding of cultural differences, her visual influences are multi-layered and full of depth.

A Parsons graduate, Sara has also spent two semesters abroad, one in Parsons Paris and one in Central Saint Martins, where she studied Fashion Design.

Sara works with minimal silhouettes that feature elaborate design details. Inspiration for the designer draws from her native Bulgaria, where she has been inspired by Bulgarian traditional dress and historic treasures, as well as bulgarian roses.

The brand stands for pieces that give an edge to an otherwise timeless design.

All jewellery is sustainable & made out of recycled solid sterling silver. Also available is a gold plated finish or a more luxurious 14ct solid gold.

The K ‘ S S A R A customer is for the self-assured woman, elegant with a touch of rock 'n roll.