K ‘ S S A R A is created by Sara Guergova.

Sara was born in Bulgaria, raised in London and now lives between New York & London. After years of travel, ever-changing environments and an understanding of cultural differences, her visual influences are multi-layered and full of depth. A Parsons graduate, Sara has also spent two semesters abroad, one in Parsons Paris and one in Central Saint Martins, where she studied Fashion Design. The brand’s aesthetic is a combination of minimal silhouettes with elaborate design details. in this collection specifically, she is inspired by the details of bulgarian traditional costumes, treasures and especially the details of the 'pafta' belts.

Having also a keen interest in photography, Sara does all the photography and styling herself.

The K ‘ S S A R A customer is for the self-assured woman with a bit of an edge and a need to stand out from the crowd.